As a large logging transport company based in Rotorua, Williams & Wilshier's turnover is tied to the fortunes of the timber industry. So when the forest owners cut production, Williams & Wilshier needed a more flexible approach to fleet financing.
Managing Director, Warwick Wilshier said, "We've been through an industry-wide recession. With the downturn in harvest, we’d had to reduce business by a third. What we were looking for was a finance provider who could cope with the need for flexibility in our fleet size – and that’s where GE stands out."
Warwick said that a major difference had been GE's approach to security. "GE accepts the vehicles as security, not our property," he said. "It's the first time we've dealt with a true asset financier who looks at your business and concentrates on your likely income and your ability to make the payments."
"With GE, you know exactly where you stand, too. At any time, you have an accurate read-out on exactly what you owe on each vehicle."
Warwick said that many financiers shy away from industries that are experiencing a downturn. He said "After being up against a bank mindset, GE's help is a great show of confidence and a refreshing change. The industry now appears to have stabilised, too. With GE's help, we’re geared for a great future. We know that when business picks up, we'll be in the box seat to meet increased demand."
Equipment Finance
With GE Commercial Finance, you'll experience a unique approach to finance that's been tailored to your business needs.
Along the way, we've helped many business owners like Gavin free up their cash flow, release equity in their assets and restructure their finances to secure their success.
If you're looking for a flexible and committed partner to help drive your business further, call GE Commercial Finance today and talk to one of our finance experts about making your business even more competitive.